An Online Contest With Prizes
In the modern music industry, fan engagement is crucial for building a loyal following, and contests are a popular way to generate excitement. The indie band “The Daydreamers” wanted to create a unique contest that went beyond typical social media giveaways. To achieve this, they partnered with Wrapdapp, a free online service that helps musicians and publishers offer personalized and interactive experiences to their fans.
The Contest
Through Wrapdapp, The Daydreamers launched a contest where each entry came with a custom ticket featuring personalized artwork for each fan. Additionally, special prizes were offered, including free concert tickets, exclusive merchandise, and more. By integrating NFTs (non-fungible tokens), The Daydreamers provided a one-of-a-kind experience for their fanbase.
The Problem
The Daydreamers were looking to:
- Increase fan engagement through a contest.
- Provide a more personalized and memorable experience for their fans, rather than the standard contest or giveaway.
- Offer fans a way to own a unique digital item tied to the contest experience.
While traditional contests can generate excitement, they often lack personalization and long-term engagement. The band needed a way to make every fan feel like a winner, whether or not they received one of the grand prizes.
The Solution
To meet these goals, The Daydreamers partnered with Wrapdapp to design a contest where every fan’s entry felt special. Here’s how they did it:
Custom Artwork for Every Entry
Each fan who entered the contest received a unique, personalized digital ticket. This ticket featured custom artwork generated by Wrapdapp, ensuring that no two fans received the same design. The personalization was based on different design elements, including colors, symbols, and patterns.
NFT Tickets for Proof of Ownership
The tickets were issued as NFTs, ensuring that each fan could prove ownership of their unique contest entry. This added value to the experience by providing fans with a collectible digital asset they could trade or keep as memorabilia.
Special Prizes
In addition to the personalized artwork, select fans won exclusive prizes, including free concert tickets, limited-edition merchandise, and other rewards. This combination of personalized art and special prizes created a sense of anticipation and excitement around the contest.
How It Worked
Contest Entry via Wrapdapp
Fans entered the contest through the Wrapdapp platform, where they automatically received a personalized contest ticket. This ticket featured unique artwork that incorporated a variety of customizable components, ensuring each fan got a one-of-a-kind design.
NFT-Based Ownership
Each fan’s contest ticket was an NFT, meaning it was stored on the blockchain, providing verifiable proof of ownership. Fans could trade or sell their contest tickets in the future, giving them lasting value beyond the contest.
Prize Distribution
In addition to the personalized tickets, a select number of winners were randomly chosen to receive special prizes. These prizes ranged from free concert tickets to exclusive band merchandise, further incentivizing fans to participate.
Results
The contest organized by The Daydreamers using Wrapdapp was a tremendous success:
High fan engagement
Fans were excited to enter the contest, knowing they would receive a unique, personalized ticket regardless of whether they won a grand prize.
Increased fan loyalty
The personalized experience, combined with the potential to win exclusive prizes, deepened the fans’ connection to the band.
Memorable keepsakes
Each fan left with a digital collectible in the form of an NFT, giving them something to remember the event by and an asset that could increase in value over time.
Conclusion
By partnering with Wrapdapp, The Daydreamers transformed a simple fan contest into an interactive, personalized experience. The use of custom artwork and NFT technology allowed the band to offer something truly unique, ensuring that every fan felt like a part of the experience. This innovative approach not only engaged fans but also provided them with lasting digital collectibles, creating a deeper connection between the band and their audience.