Digital selfies with the band
In a crowded music space, indie band “Unknown Character” sought to stand out by offering their fans a unique and highly personalized experience. To do this, they teamed up with Wrapdapp, a free online service that helps musicians and publishers deliver tailored fan experiences. Unknown Character launched a contest that gave every fan a one-of-a-kind piece of digital artwork featuring their own selfie right next to the band.
Fans uploaded selfies, and Wrapdapp’s technology incorporated these images into custom digital artwork, which was then minted as NFTs (non-fungible tokens). This made each contest entry a personalized, collectible ticket which can be safely shared on social media. This is possible since only the NFT owner can verify ownership of the NFT, allowing everyone to scan the ticket, but only on to successfully scan the ticket.
The Problem
Unknown Character wanted to:
- Foster deeper fan engagement by making fans feel personally connected to the band.
- Move beyond traditional contests by offering each fan a keepsake with real personal value.
- Provide every participant with a unique sharable digital item that directly connects them with the band.
Typical contests only reward a few winners, which can leave other fans feeling left out. Unknown Character wanted to ensure that every fan who participated walked away with something meaningful.
The Solution
With the help of Wrapdapp, Unknown Character created a contest that combined fan selfies with custom digital artwork. Here’s how it worked:
Selfie-Based Custom Artwork
Each fan who entered the contest uploaded a selfie, which was automatically transformed into a piece of personalized digital artwork. The artwork incorporated the fan’s image into a design reflecting Unknown Character’s style, ensuring each entry was unique and personal.
NFT Tickets for Proof of Ownership
These personalized artworks were issued as NFTs, allowing each fan to own a verifiable, one-of-a-kind digital collectible. Fans could keep, trade, or sell their NFT tickets, making the experience more than just a contest entry.
Special Prizes
Along with the custom NFT, select fans were chosen at random to win exclusive rewards, including free concert tickets, limited-edition merchandise, and more.
How It Worked
Selfie Submission and Artwork Creation
Fans entered the contest by submitting their selfies through Wrapdapp. The platform then generated a personalized artwork based on their selfie, surrounded by design elements inspired by Unknown Character’s visual identity. Each artwork was entirely unique.
NFT Minting and Ownership
Every custom artwork was minted as an NFT, providing the fan with verifiable proof of ownership. This ensured the artwork had intrinsic value, as it could be kept as a memento or sold on NFT marketplaces.
Prize Distribution
In addition to receiving personalized NFT tickets, a select number of fans won additional prizes, such as free concert tickets and exclusive merchandise. This helped build excitement around the contest while rewarding a handful of lucky winners with special items.
Results
The selfie-based contest launched by Unknown Character in partnership with Wrapdapp was a resounding success:
High fan participation
The contest attracted significant attention, as fans were eager to receive a personalized artwork that featured their own selfie.
Enhanced fan connection
Fans felt more closely connected to Unknown Character thanks to the personalized nature of the contest, deepening their loyalty to the band.
Long-lasting digital keepsakes
Each fan walked away with a custom NFT, a personal and lasting digital collectible that could be cherished or traded in the future.
TL;DR
By using Wrapdapp, Unknown Character was able to elevate a simple fan contest into a personalized and engaging experience. The integration of fan selfies into custom digital artwork, paired with the use of NFTs, ensured that every fan felt personally connected to the band. This innovative approach fostered deeper engagement, created excitement, and provided lasting value to participants through unique, verifiable digital collectibles.